Neom Flyer
Knovva’s Consulting team was working with NEOM on an upcoming Model G20 summit and they asked if I could design some posters for them to help promote the summit. The event was a small summit held in NEOM on the 10th of May, 2023.
The topic of the summit was Global Youth: Challenges and Solutions. They did not have any specific color scheme or requirements. They gave me free range to play around with the design and style. I was asked to come up with 1-4 different posters for them to use.
| date created: | 2021 |
| duration: | 1 weeks |
| project type: | Flyer |
| my role: | Graphic Designer |
| design tools: | Illustrator |
Challenges
Though I was given free range to play around with the design I still needed to make sure the design fit the demographics of our target audience. Our target audience were young students and their parents. I needed to create a design that will appeal and catch the eye of both groups.
Solutions
My solution on designing flyers that appeal to both students and their parents in Neom, was to use popular imagery and colors based on the region they live in. All images within each flyer is a stock photo of a landmark area in Neom. Some familiar imagery was used to help convey the message that the event is happening somewhere near them. The color palettes used for the flyers were also based on popular colors used in promotional media in Saudi Arabia.
