Social Media Designs
At Knovva Academy I was responsible for designing most of their social media posts for both facebook, Linkedin and Instagram accounts. Every month I would be given a document that lists around 20-40 post descriptions with dates when Knovva plans to post them. All post designs were needed to be completed a week before they were posted, incase of any alterations needed. Posts designs ranged from illustrations, graphic designs, and even animations. There were brand colors consistencies required for most posts, but at times I was free change things up.
| date created: | 2019-Present |
| duration: | — |
| project type: | Graphic Design |
| my role: | Graphic Designer, Illustrator |
| design tools: | Photoshop, Illustrator |
Challenges
At times I may be asked to produce animations for these social media posts. These can be challenging at times. The animation durations are never too long, but the amount of time it take to composite all of the elements together rack up significantly. Usually there is only one to two animations being asked to be created per month, but some of them require a lot of work to create with my limited time. Knovva’s social media traction not always popular with viewer engagement, so it gets challenging to decide how much effort should go into producing an animated post for social media account with low engagement levels and numerous other tasks that need to be complete.
Solutions
Before I ever get started on working on animations, I usually have to set up a discussion with our marketing team and discuss whether the animation is necessary and or possible with my schedule and quantity of current tasks. Sometimes I am able to convince them that we can get the same results with an illustration and save time. Other times we are able to rework the idea and come up with something that can be produced at an adequate time.
