Knovva Academy tasked my team with an assignment to create a promotional video for their Educational Platform and online lessons. Knovva Academy was reinventing the classroom experience. They were creating a comprehensive educational ecosystem that promoted communication, collaboration, and creativity through a fun, interactive learning experience. This promotional video was designed to reflect that experience and excite students to sign up.
| date created: | 2019 |
| duration: | 3 weeks |
| project type: | Video Editing |
| my role: | Motion Graphics, Illustrator, Actor |
| design tools: | Premiere, Illustrator, After Effects |
Challenges
The most challenging aspect of this project was that most of the platform and it’s lessons weren’t completed yet and still being worked on. We had designs and mockup’s for what the platform and lessons would look like, but they weren’t functional. So capturing footage of a working platform was challenge and we needed to come up with an alternative.
Solutions
Our solution here was to use motion graphics and animations to fake the platform functioning properly. In the scenes where a student is typing in a chat messenger, it was entirely faked with motion graphic text typing effects, mouse movements, button clicks, and illustrated pages. There is also a scene where we faked a student scrolling with a windmill lesson activity on their cellphone. This created by animating a windmill with blades that change the text content on the page as they swipe pass the screen. We then rendered the animation into a video file and played it on the phone, while making the actor pretend to swipe up on the windmill graphic.
